Forrester evaluated the top retail tech trends that will help retailers improve CX and found that omnichannel, data analytics, and personalization remain high-priority technologies, while others like artificial intelligence and digital store have emerged in importance. Medium-priority tech that is on the radar includes chatbots, subscription services, and automated checkout, while technologies like the internet of things and virtual reality/augmented reality remain low-priority items, as they still need time to mature and prove their value.

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