Focus Your CX Vision
Lay The Foundation For Continuous CX Transformation
Build a strategy and implement proven models that adapt and grow with the needs of your business and market.
Design And Deliver Valuable Experiences
Reliably deliver brand experiences that are easy, effective, and resonate emotionally with current and future customers to increase customer loyalty over time.
Demonstrate The Impact Of CX
Partner with expert analysts to create a winning business case for your CX initiatives that demonstrates not only the benefits of CX but also measures the actual return on investment for your company and proves the business value.
Signature Research
Forrester has advised on customer experience for more than two decades. Put this expertise to work for you with analyst access and signature CX research such as:
- CX Index methodology: Prove the impact of CX on financial results. Learn how the Customer Experience Index (CX Index™) measures CX quality and loyalty to help you prioritize specific experiences based on competitive factors and revenue likelihood.
- Digital Experience Reviews: Industry evaluations of the functionality and usability of apps or websites help you identify best practices and drive growth through digital CX.
- CX management maturity assessments: Identify where your organization is in terms of managing CX. Use the results to know where gaps exist in order to advance your maturity level.
- The CX transformation playbook: Understand the steps necessary to enable lasting change across the enterprise at the beginning, intermediate, and advanced stages of a CX transformation.
- The digital CX improvement playbook: Use the proven formula to discover, plan, act, and optimize programs to elevate your CX and deliver excellence day after day.
- ROI models for CX transformation: Support your CX business case so that you gain budget and organizational support.
Time With Experts: Inquiry
Forrester analysts are past practitioners and experts in their field. Each analyst brings this unique knowledge and background to help you vet ideas, validate direction, and put research into practice. Each analyst inquiry includes:
- 30-minute discussion
- Personalized advice
- Actionable next steps
Looking for more time with experts?
Strategic advice programs provide customized, hands-on analyst engagement to help you apply Forrester insights to your key initiatives through quarterly strategy sessions or execute on your CX transformational strategies through a specific consulting project.
I am constantly being inspired by the research Forrester produces —in my case, research to improve our ability to design and inspire customer experience.
— Yvan Goupil
Head of customer and marketing insight, Virgin Money
Research Spotlight
Voice Of The Customer
All VoC programs must support a cycle of four key activities that make up a closed-loop process:
- Listen. Establish key customer listening posts across channels and departments and collect feedback.
- Interpret. Analyze the feedback to identify useful insights.
- Act. Respond to individual customer complaints, coach employees, or change experiences systemically.
- Monitor. Track the results over time, from internal progress on action plans to the business results achieved.
Featured Insights
Context, Not Models, Is The Real AI Bottleneck: Reltio’s System‑Of‑Context Bet
The Forrester Wave™: Customer Experience Platforms For Healthcare, Q1 2026: The AI Race Is On, But Pace Is Uneven
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
Orchestrate CX Success With Forrester’s CX Vision And Strategy Research And Tools
Let’s discuss your goals and how we can help.
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