Arielle Trzcinski

Principal Analyst

Forrester Bio

Author Insights

Blog

CX Platforms For Healthcare Transform Engagement From Transactional To Trustworthy: Key Takeaways From The Forrester Wave™

Arielle Trzcinski September 23, 2024
Healthcare providers and health insurers are exhausted from point-solution fatigue. Narrow focus on the “digital front door” in healthcare has yielded some success on customer acquisition but left much to be desired on the trust frontier. To earn trust, healthcare organizations (HCOs) must create value with customers. To create value, HCOs need to curate personalized […]
Blog

The PBM Paradox: Catalysts Of Concentration Risk In The Healthcare Ecosystem

Arielle Trzcinski September 20, 2024
A recent study by the American Medical Association (AMA) noted that just four firms dominate 70% of the pharmacy benefit manager (PBM) industry, a textbook definition of an oligopoly. Learn more about what's driving this trend and what the impact could be.
Blog

US Health Insurer CX Quality Plummets To A Five-Year Low

Judy Weader June 17, 2024
There’s just no way to sugarcoat this: US health insurer Customer Experience Index (CX Index™) ratings for 2024 have landed with a resounding thud. This is the second time since 2021 that the industry average rating had a statistically significant decline — and it’s easy to see why: Ten brands scored their lowest ratings in […]
Blog

Redefining The Fate Of Virtual Care

Arielle Trzcinski June 12, 2024
Following shocks to virtual healthcare, providers, payers, and partners will have to revitalize this important modality of care. Learn how in this blog post.
Blog

It’s Not A Mirage: We Need A Way Out Of The Medical Desert

Arielle Trzcinski June 11, 2024
All healthcare ecosystem players must act swiftly and boldly to curb the rise of medical deserts before the healthcare system reaches a point where more preventable tragedies sweep the US.
Blog

It’s Time To Wake Up To Healthcare’s Concentration Risk

Alla Valente May 30, 2024
The US healthcare industry is riddled with concentration risk. Now regulators are getting involved making the pain too great to ignore.
Blog

Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski May 20, 2024
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
Blog

Introducing The Customer Experience Platforms For Healthcare Landscape, Q2 2024

Arielle Trzcinski April 30, 2024
Healthcare consumers’ expectations for easier, faster, retail-like experiences are not fading away. It is no longer enough to offer a digital front door alone — healthcare organizations must intercept consumers and customers as they navigate an increasingly complex and diverse healthcare ecosystem.
Blog

Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024

Arielle Trzcinski February 21, 2024
Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. Learn how how HCOs can weather the storm and overcome these challenges.
Blog

A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
Blog

The Business Case For Investing In Women’s Health

Arielle Trzcinski November 16, 2023
Employers and health insurers can invest now in digital health offerings and tailored benefits that better serve this population. Keep these valuable women in the workforce. You’re not only doing what’s good for business — you just might save the life of someone you care for or who cares for you.
Blog

The Retail Race In Healthcare Is A Marathon, Not A Sprint

Arielle Trzcinski October 2, 2023
Learn the impact of Costco moving into the retail healthcare space through a new partnership with healthcare marketplace Sesame.
Blog

Healthcare Insurers Must Address Trust, Disruptive Competitors, And Platform Modernization To Meet Evolving Consumer Expectations In 2022

Arielle Trzcinski August 17, 2021
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise, and address immediate competitive threats as legislative requirements loom. In 2021, a plurality of trends emerged for healthcare insurers: Insurers are homing in on measuring and […]
Blog

Healthcare Providers Must Address Equity, Burnout, Security, And Digital Experiences To Remain Competitive In 2021

Arielle Trzcinski June 21, 2021
Over the past year, the healthcare industry flexed its strength and accelerated digital transformation timelines at an unimaginable rate. At this midpoint of 2021, healthcare providers (HCPs) must continue to focus on optimizing their newly adopted and expanded care modalities. They must maintain their focus on agility while supporting their employees, protecting vulnerable patient populations, […]
Blog

The Connected, Empowered Consumer Will Improve Population Health

Arielle Trzcinski June 3, 2021
Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.
Blog

Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.
Blog

The State Of Employer Mental Health Support In 2021: Employers Need To Do A Better Job For Their Employees

Arielle Trzcinski May 20, 2021
Amid the pandemic, the need for mental health support rose to unprecedented levels. Learn how employers can drive systemic improvements for employees.
Blog

Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase Of Nuance

Daniel Hong April 15, 2021
Earlier this week, Microsoft announced its intent to acquire Nuance for $19.7 billion in its second-largest acquisition after LinkedIn. For the past 15 years, Nuance has been the largest independent speech recognition vendor servicing healthcare and enterprise customer service markets. With this acquisition, Microsoft gets serious healthcare chops, an arsenal of conversational AI assets (including […]
Blog

Provider Enablement Drives Long-Lasting Virtual Care Engagement: Key Takeaways From The Forrester Wave™

Arielle Trzcinski March 24, 2021
Virtual healthcare has become a core component of consumer-clinician engagement. According to the Forrester Analytics Consumer Technographics® US Omnibus Q4 Survey, 2020, 41% of US online adults had a virtual visit for primary care — and the rate of adoption continues to grow. Forrester estimates that the virtual care market will reach $43 billion in […]
Blog

What You Need To Know About Amazon Care — The Company’s Virtual-First Healthcare Offering

Arielle Trzcinski March 18, 2021
Amazon announced the expansion of Amazon Care — its virtual care pilot program — to all of its US employees starting this summer. While this is a major milestone in the making, the announcement also highlights what Forrester sees as even bigger industry news: Amazon’s intent to offer the virtual care program as a service […]
More posts