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B2B organisations rely on the CMO to identify forces that create opportunities. We help senior marketing leaders envision and execute a long-term marketing strategy that focuses the business on customer value through a proven strategic approach.

B2B buyers are now more digitally savvy, empowered, and demanding than ever. We help demand and account-based marketing leaders attract new buyers and existing customer accounts through a proven strategic approach.

Elevating marketing operations leaders become strategic partners who use data and technology to highlight the insights that matter. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll deliver increased marketing contribution and revenue growth.

Products that fail in the market often do so for one simple reason: They don’t demonstrate how they meet buyers’ needs. We equip portfolio marketing leaders to create deep market and buyer understanding throughout the organisation, driven by a proven strategic approach.

Pervasive market forces create disruption – and opportunity – that cascade through the channel. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll optimal partner loyalty and amplify channel revenue and growth.

A powerful new service that arms technology and service providers with unique forward-looking insights and objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate and make an impact in a rapidly-changing market.

B2B marketing certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue.

Courses available for you and your organisation:

1. Accelerating B2B Marketing
2. Mastering Demand & ABM
3. Mastering Portfolio Marketing

Explore the latest insights from Forrester’s B2B Buying Survey.

Learn how organisations can implement the B2B Revenue Waterfall™ to transform from a lead-based demand management practice to one based on the reality of opportunities and buying groups.