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B2B organizations rely on the CMO to identify forces that create opportunities. You must move fast and build a strong coalition among your peers to move the business forward. We help senior marketing leaders envision and execute a long-term marketing strategy that focuses the business on customer value through a proven strategic approach.

B2B buyers are now more digitally savvy, empowered, and demanding than ever. We help demand and account-based marketing leaders attract buyers from new and existing customer accounts through a proven strategic approach.

B2B organizations risk delivering inconsistent, negative customer experiences if they have disparate processes, technologies, and customer hand-off points. Forrester Decisions for Revenue Operations helps business leaders align around the customer as they integrate and turbocharge the growth engine.

Products that fail in the market often do so for one simple reason: They don’t demonstrate how they meet buyers’ needs. We equip portfolio marketing leaders to create deep market and buyer understanding throughout the organization, driven by a proven strategic approach.

Pervasive market forces create disruption — and opportunity — that cascade beyond your business. Changing buyer and customer needs and evolving business models give way to an ecosystem economy and partner marketplaces. We empower marketing leaders to develop, enable, and engage their partners through a proven strategic approach.

Technology continues to transform the work we do and the way we do it. Forrester Market Insights is a powerful new service that arms leaders with unique forward-looking insights and objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate and make an impact in a rapidly changing market.

B2B marketing certification accelerates your and your team’s ability to create strategic marketing programs that achieve business objectives.

Courses available for you and your organization:

1. Accelerating B2B Marketing
2. Mastering Demand & ABM
3. Mastering Portfolio Marketing

Download our Planning Guide 2024: B2B Marketing Executives report for research-driven insight on the areas we’ve identified for investing, divesting, and experimenting with your 2024 budget.

Download this report to learn how to advance B2B outcomes with a customer-obsessed growth engine that aligns marketing, product, and sales teams on customer obsession — and lays the foundation for profitable, predictable, and sustainable growth.

Read this 14-page vision report to learn how Lifecycle Revenue Marketing (LRM) uses an outside-in approach to break through siloes, redefine audience engagement, and align marketing programs to revenue opportunities.