Forrester Decisions for B2B Marketing Executives
B2B organisations rely on the CMO to identify forces that create opportunities. We help senior marketing leaders envision and execute a long-term marketing strategy that focuses the business on customer value through a proven strategic approach.
Forrester Decisions for Demand & Account-Based Marketing
B2B buyers are now more digitally savvy, empowered, and demanding than ever. We help demand and account-based marketing leaders attract new buyers and existing customer accounts through a proven strategic approach.
Forrester Decisions for Marketing Operations
Elevating marketing operations leaders become strategic partners who use data and technology to highlight the insights that matter. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll deliver increased marketing contribution and revenue growth.
Forrester Decisions for Portfolio Marketing
Products that fail in the market often do so for one simple reason: They don’t demonstrate how they meet buyers’ needs. We equip portfolio marketing leaders to create deep market and buyer understanding throughout the organisation, driven by a proven strategic approach.
Forrester Decisions for Channel Marketing
Pervasive market forces create disruption – and opportunity – that cascade through the channel. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll optimal partner loyalty and amplify channel revenue and growth.
Forrester Market Insights
A powerful new service that arms technology and service providers with unique forward-looking insights and objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate and make an impact in a rapidly-changing market.
B2B Marketing Certification
B2B marketing certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue.
Courses available for you and your organisation:
- Accelerating B2B Marketing
- Mastering Demand & ABM
- Mastering Portfolio Marketing
How The Pandemic Transformed B2B Buying
Explore the latest insights from Forrester’s B2B Buying Survey.
Drive Revenue Engine Performance
Learn how organisations can implement the B2B Revenue Waterfall™ to transform from a lead-based demand management practice to one based on the reality of opportunities and buying groups.
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