Ask A Sales Leader:
A Forrester Podcast

Changing buyer dynamics have upended the status quo for B2B sellers. To help sales leaders navigate these shifts and gain new perspectives, Forrester’s Ask A Sales Leader podcast taps top B2B sales executives for insights on what it takes to achieve and sustain sales success.

Latest Episodes

Podcast

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader 1 day ago
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
Podcast

How To Make Sense Of, And Get The Most From, Sales Technology

Ask A Sales Leader 6 days ago
How can sales technology help your sales organization improve productivity and results? And with so many options available, what technology should you purchase to assist your sellers? On this special episode of Ask A Sales Leader, host Phil Harrell takes questions from his Forrester colleagues on the ways sales technologies can benefit sales organizations and how sales leaders should navigate the convoluted landscape of sales tech solutions.
Podcast

What It Takes To Build A Channel Program That Scales Revenue

Ask A Sales Leader September 15, 2021
How can sales leaders implement and manage a successful channel program? Matt Harrell, global head of channels and alliances at Cloudflare, a web infrastructure and website security company, offers his perspectives on this episode of Ask A Sales Leader.
Podcast

The Keys To Motivating Your Sales Reps

Ask A Sales Leader September 1, 2021
What does it take to motivate sales reps to become successful? Find out as Troy Kanter, CEO of sales talent analytics company AuctusIQ, shares his insights and experiences on this episode of Ask A Sales Leader.