No business has been safe from the trickle-down effects of COVID. Many companies have needed to change their approaches — but how can you successfully pivot on the fly? In this week’s episode, Brendan Walsh, chief revenue officer at Origina, details how his company successfully changed to a channel model to generate more leads after COVID-19 effectively took away its largest lead source.
We also discuss:
- How a computer science degree helped Walsh climb the sales ranks.
- The importance of data in making sales decisions.
- The difference between sales processes and a sales methodology and the importance of a methodology.
- The unique challenges of an Ireland-based company expanding to other European jurisdictions and to the US.
Tune in to the full episode to hear more about Brendan’s career journey and the unique challenges he’s faced during the pandemic.