Show Notes:

How have changing B2B buyer behaviors affected the buying process, and what does that mean for today’s B2B sellers? In this week’s episode, Liam Halpin, vice president sales, EMEA and LATAM sales solutions at LinkedIn, highlights the evolution of B2B buyers and their preferences.

We also discuss:

  • How the buying process will continue to evolve.
  • How sellers can provide value with the vast amount of information now available to buyers.
  • The importance of always putting the buyer first.
  • Why sellers need to be actively engaged throughout the sales process.

Tune in to the full episode to hear more about the evolution of the B2B buyer and discover the knowledge and skills today’s B2B sellers must have to succeed.