Did you see the Robots?
Verizon Wireless continued its advertising blitz with a 30-second spot during the SuperBowl. The ad featured Kid Rock, Shaq, and Deion among others. That was fun – especially the basketball chasing Shaq.
More interesting, did you see the Robots towards the end of the ad? http://www.getvcast.com/# I think it's a preview of what's to come – cross promotion among carriers, Hollywood and mobile content developers. Twentieth Century recently signed a deal with Sorrent to license their movie content – first of which will be Robots – for mobile applications (e.g. ringtones, mobile games, wallpaper, etc.). Soon we'll see short codes in TV ads just like we see Internet URL's today.