Consumer interest in personalization is one of the key drivers of sales of ring tones, wallpaper, icons, etc. These categories are growing with combined revenues already in the hundreds of millions of dollars in the US alone.
This year's CTIA also had Fashion Accessories for the phone – another form of personalization. A company called Fun Friends (http://www.funfriends.com/) is making plush stuffed animal cell phone covers. This is one of my favorites from the show. They gave me a stuffed moose for my cell phone. I wore the phone/moose around my neck for a day or so – a dozen or more people must have asked where they could buy one. Answer is online.
A few photos of the moose's trip to New Orleans:
Moose in Cell Phone Chair
Moose Sitting at the Bar
Moose Resting Against Glass of Wine
Perhaps less cool – talking on the moose
I don't think that I can wait until Christmas to buy these as stocking stuffers for my friends.