Teens – Sweet Spot for Wireless Services
We have two new reports that discuss how consumers are using their cell phones. The first is a report on Teens. The second is our annual consumer survey of wireless subscribers.
One of the most interesting findings for me is that 26 percent of teens use their cell phones only for voice. Among adults, the number is 43 percent. With the behavior of teens and young adults (18-24) being so different than the average cell phone subscriber, it's easy to see why MVNO's are building out services for that segment alone. We'll be writing more on that topic later this year.
Both reports are loaded with detailed information about which carriers are leading the wirelesss data services market, how consumers are using their phones, how usage differs by age, etc.