On vacation

Forrester forecasts that Asia Pacific tech spending will grow 9.3% in 2026, with the region spending over US$437 billion on new technology between 2026 and 2030. Growth is driven by software, services, communications equipment, and tech outsourcing, with computer equipment seeing the strongest category growth at 13.7%, fueled by hyperscaler investment in AI-optimized data centers. […]

Rapid adoption of AI answer engines such as Microsoft Copilot, ChatGPT, and Google AI Mode is transforming how B2B buyers research, compare, and evaluate vendors. But the biggest disruption isn’t falling traffic — it’s declining visibility. Marketers face what we’re calling a “visibility vacuum.” As research shifts into answer engines, marketers lose visibility into buyer […]