The guys at Qpass had to explain this one to me twice as I didn't "get" it at first. See article. Then they explained to me that Skype users could purchase ring tones and avatars just like cell phone users. Sounds like a fun idea. I wish my IM could have a bobble-head avatar with it's own ring tone.
Get The Insights At Work Newsletter
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.