BK & Sprint Team up for Superbowl Promotion
Burger King and Sprint/Nextel are teaming up for a co-promotion sweepstakes with a chance to win a trip to Super Bowl XL. It has many of the elements required for a campaign in this relatively new medium. The consumer must purchase product (chicken fries) in order to obtain a short code for the promotion. The Web site has an animation that leads one through the process of how to enter the contest. The Web page has both Sprint/Nextel branding as well as that of Burger King. I like the educational aspect in this young market.