I signed up to get alerts from NBC for the Olympics. I signed up for both email alerts and text alerts. I provided my phone number and carrier. I want to know when there are medals won by US athletes and I want to know when events are going to be on TV. The email alerts arrive in my inbox steadily. I am yet to receive one SMS message with the requested information. When I signed up online, they didn't tell me that there were additional steps or that it wasn't available through my carrier. Besides, it's SMS – not as if they have to format the content for my screen. ???? In an industry struggling to connect with people and fans on the "third screen," why can't they make this work?