Saw a piece on Moco's newsletter earlier today about GoTV's ad-subsidized video series. We did quite a bit of research on this topic this spring – there is definitely an appetite for ad-sponsored video especially among younger consumers. The open question will be whether or not they'll pay the $6.99 for a single channel with a limited number of episodes. Today's consumers are less price sensitive, but mass market will not be.
Subscribe to updates
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.