Blog
HCLTech was recognized as Forrester’s 2024 B2B Program Of The Year Awards winner for marketing executives, thanks to the impressive results from its comprehensive rebrand and digital transformation. Rebrands are expensive, time-consuming, and not without risk, but when done right, a company can see substantial results. For HCLTech, the rebrand unified the company, created cohesive […]
Blog
Is a Super Bowl ad worth it? A 30-second spot at this year’s Super Bowl will set you back a cool 7 million bucks. And even if you wanted one of those spots, you can’t have it — they’ve been gone for a while. That must mean these ads are like the proverbial goose laying […]
