JupiterResearch just launched a new service this morning – Mobile Marketing and Media. It is targeted towards media companies and advertisers/agencies though not exclusively.

We decided to launch the service because so many of our clients have approached us in the past 12 months asking these questions:

  • Should I have a mobile presence?
  • What should my mobile strategy be?
  • How should I be

incorporating mobile into my broader marketing, advertising, and media strategies?

We'll be addressing these questions and more in the new service. A summary of the first report is available here. Check it out.