JupiterResearch just launched a new service this morning – Mobile Marketing and Media. It is targeted towards media companies and advertisers/agencies though not exclusively.
We decided to launch the service because so many of our clients have approached us in the past 12 months asking these questions:
- Should I have a mobile presence?
- What should my mobile strategy be?
- How should I be
incorporating mobile into my broader marketing, advertising, and media strategies?
We'll be addressing these questions and more in the new service. A summary of the first report is available here. Check it out.