I saw this article on Slashdot about MINI giving out RFID fobs to drivers so that when they pass by a particular billboard it will display their own personally chosen message. This serves absolutely no useful purpose of any kind, but I can see why people are interested. It’s neat to see a billboard change because you came near it! It makes you feel cool and important. I foresee the acceptance of RFID coming from these kind of toys because customers like to view the world as revolving around them. Reminds me of a song by Toby Keith.