Verizon won a judgement today against a wireless spammer. (See story)
This is good news for the industry broadly – advertisers, carriers, and vendors in the mobile marketing space. Only a handful of cell phone owners have received a mobile marketing message either wanted or unwanted. That said, a much higher percentage of cell phone owners are concerned about paying for unwanted messages or being bothered on their cell phone. Decisions such as these should ease consumers concerns.
See our research for more data on consumer attitudes towards mobile marketing.