It’s
the first full day of events at the 2007 RFID World Conference, and I’m here in Dallas, Texas taking part in the activities. Most
attendees I’ve talked with agree that attendance is up from previous years,
although representation from RFID users remains notably small. Chatting with
those users who are here has been interesting – these early adopters have
clearly mastered the physics and hardware of RFID but are now encountering
next-stage challenges in data management and integration. Solving these
obstacles seems to be top of mind for both users and vendors alike as they seek
more process-improvement dividends from their RFID investments.

Roy Wildeman | Senior
Analyst | Forrester Research