Disney announced a number of new services targeted at parents today. Things seem to be going well for them given the roll out of the new services and planned expansion. Our research shows they are on target with their offerings for parents – esp. when it comes to child-tracking and helping parents to control costs. Will be interesting to see if the value provided by these services will outweigh parents other priorities (e.g., cheap voice minutes) in the long term. The services offered are more appealing to parents of younger children than older ones.
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