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3 Common B2B Marketing Budget Mistakes & How To Fix Them
Download our guide to strategic budgeting to dodge common pitfalls, break bad budgeting habits, avoid zombie projects — and turn your marketing budget into a powerful growth accelerator.
Blog
The CDO Role Has Changed — And So Has What “Good” Looks Like
Kim Herrington
April 2, 2026
The chief data officer role has matured. Today’s CDO must drive decisions, trust, and organizational change — not just deliver insights.
Blog
Why IBM Paid $11B For Real-Time AI, Not Kafka
Mike Gualtieri
March 25, 2026
IBM just closed its $11 billion acquisition of Confluent on March 17, 2026, acquiring the data streaming platform that more than 6,500 enterprises — including 40% of the Fortune 500 — rely on to power real-time operations. Confluent was also named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The deal could […]