The time has come for me to leave Forrester and pursue other adventures. The last five years have been phenomenal. My fellow analysts, my teammates, and the clients I work with have all inspired me to reach outside my core competencies, extend my thinking, and develop new strengths.

This is an incredibly exciting time in the world of marketing and I look forward to figuring out my next steps. After I get the kids back to school I plan to do some independent work for a while as I meet lots of companies and weigh permanent options. Ultimately, I expect to connect with a strong team that shares my ideas and ideals to deliver products and services that addresses key challenges that marketers face head on. My passion is data-driven (and customer-focused) marketing — I never could pick the easy path — and my goal is to make it work.

After Friday I can be reached at elanaanderson@gmail.com

See you on the other side!