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2026 Predictions: The Year AI Tests the Heart of Healthcare   In 2025, the healthcare industry experienced significant shakeups: the uncertain future of premium tax credits; the fracturing of vaccine policy; and rapid innovations in digital health. All these occurred against a backdrop of eroding trust and customer experience. They signal a pivotal moment where stakeholders across healthcare […]

You can't "deliver" value to customers. Customers co-create value within their value network. Learn how to separate the myths from the truths when it comes to value creation.