"In our quest to measure engagement, we’ve diluted our definition of engagment down to something we can measure…which is merely suggestive of engagement, because it’s strictly behavioral. It’s a poor proxy. It’s like a blind date where you spend an hour talking to someone who seems really engaged and interested in what you have to say, but you find out later was only being polite."
Subscribe to updates
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.