Richard Edelman, President & CEO, Edelman stated the new aspirations for PR, given our changing environment:

  1. Transparency
  2. Dialogue – As a PR practitioner, and I would say, a company as a whole need to preserve the integrity of communication.
  3. Honesty

stated the new aspirations for PR, given our changing environment:

1. Transparency

2. Dialogue – As a PR practitioner, and I would say, a company as a whole need to preserve the integrity of communication.

3. Honesty

4. Immediacy

5. Depth of content

6. Update as you learn and know more

7. Journalistic level of accuracy