John Pedini

Principal Analyst

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Consumers Crave More Than Discounts From Loyalty Programs

John Pedini January 23, 2025
Last week, my dentist invited me to join their loyalty program. It’s official: The loyalty program is the “go-to” customer relationship marketing tactic. Most global consumers belong to at least one loyalty program, including 90% of online adults in the US, in Europe-5 (88%), and in Australia (93%).