Josh Bernoff is a great presenter. I certainly hope that everyone here understands the importance of listening, talking, energizing, supporting and embracing the groundswell… We should all understand it by now.
The case studies and examples were terrific.
I’m pleased that so many presenters are talking about the importance of leading with people and objectives, not technology. So often, we (and by we, I mean the grand "we" – agencies and clients) get caught up in the coolness factor and miss out on the bigger picture. If there’s one big theme I’m hearing consistently at the Forum, it’s that the more things change, the more things stay the same. Technology is a vehicle. It needs to drive from strategy.