Why Rupert Might Avoid Yahoo, or AOL
Connecting some dots between the juxtaposition of three stories in the Journal today. MySpace is playing “catch-up” to Facebook by building out services that support widgets. Yet Fox Interactive Media, the bulk of which is Myspace and IGN, had $233 million in 2Q revenues, up 87%, while Facebook tallied $150 million for all of 2007. Meanwhile, Fox “generated $250 million in gross revenues” from Super Bowl Sunday.
Would you rather have a mass-reach, advertiser-friendly entertainment vehicle, or a communications-focused social network? Not that either is a bad thing. Nor is having a fixable general-purpose portal.
News Corp. earnings
Social Marketing story
UPDATED: Paid Content has the best coverage of News Corp.’s earnings call for digital details