Now that Yahoo’s going to make more money by showing lots more Google paid search ads on its own search results pages and Microsoft said it doesn’t want all of Yahoo, but is still open to part, we get a partial answer to How Ya Gonna Stop Google Now – Yahoo version – but we need an answer for the Microsoft version.
I guess the answer is, Yahoo ain’t gonna stop Google now. Yahoo also said it would dabble in Google contextual ads. Yahoo still believes it’s critical to integrate search and display, and maintains it can still do this under the potential agreement. Yahoo claims its own marketplace is competitive at the head, but not the tail of queries — which is how it’ll hold on to doing business directly with its premium advertisers, I guess.