Gee, first it was a juicy daycare mini-scandal, now the Journal shows just how screwed up Google’s YouTube ad efforts are. Hint, fixing ad operations was codenamed “project spaghetti.” Chinks in the armor?
From a Jupiter report on Competing with YouTube.
According to consumers, YouTube excels across all criteria, including the three core video experiences. However, it scores its highest marks in easy sharing, user-generated content (UGC), and effective search. Through these strengths, YouTube has carved out a dominant position and mind share in the viral video market.
YouTube has linked its core strengths to an activity system for users that competitors will have an extremely hard time matching. JupiterResearch’s second-mover framework identifies and evaluates competitive options: fast-follower, niche-segment, profit-margin advantage, and disruptive strategies.