If there is one thing I’ve heard from family and friends about video ads through the years it is how annoying everyone thinks they are. They are hard to see, too slow, the same one plays over and over, etc. A lot of this has to do with the technology that publishers use and people’s own connection speeds.
VideoEgg has been trying to make the experience more enjoyable for the masses, and today is releasing a ‘widgety’ video ad format that is really intuitive and good looking. It allows for localized ads, RSS, retail, and many other bells and whistles. But my favorite part is that it is fun to use. I have always been a fan of the 3,2,1 countdown from rollover to expand. Once fully expanded, the video plays cleanly and the skin is very well designed. These elements are what will make consumers pay attention.
Take a look for yourself: