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GenAI Mirrors Search Experiences Because of generative AI (genAI), all search experiences are increasingly conversational, assistive, and agentic. Consequently, distinctions between search experiences disappear. Perplexity and Rufus, Amazon’s shopping assistant, both leverage genAI-integrated search, blurring the line between search engine and site search experiences. Like Rufus, Perplexity’s shopping assistant rapidly summarizes reviews, compares features, and […]
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There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
