Fox on a decent track with MySpace
Fox CFO David DeVoe noted on yesterday’s quarterly earnings call that interactive properties earned $225 million. They saw a 23 percent increase from the same quarter last year and that half of that was from search results, primarily on MySpace. This shows that they are still very reliant on their deal with Google. However, as they exhibited with their recent redesign, they have invested considerably in the site. David also mentioned the importance of international expansion. Their challenge is great. They seem to have leveled off in the US at about 60 million unique users. Typical big brand spenders like auto and travel are in rough shape. Facebook is also expanding quickly abroad, and Bebo, Orkut Mixi and others have regional popularity. We will see at the next earnins call if their investments pay off.