A specter is haunting product management

While the DAP market is surging around the promise of using AI to boost accessibility, some core challenges prevent organizations from scaling accessibility best practices. Learn five key themes that emerged from The Forrester Wave™: Digital Accessibility Platforms, Q4 2025.

Omnichannel demand-side platforms (DSPs) are evolving into omnichannel advertising platforms. These platforms help advertisers plan, buy, measure, and optimize paid media across various online and offline channels but are adding capabilities that go beyond what the acronym “DSP” connotes. Today’s most significant omnichannel ad platforms dispatch AI agents, create audiences, automate creative production and testing, […]