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Forrester is redefining research for the AI era by amplifying human intelligence — not replacing it. Our trusted, accountable insight is now embedded directly into everyday workflows through Microsoft Teams, bringing expert judgment to the moment that decisions are made.
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Sales compensation should drive performance, not complexity. The most effective plans keep structures simple and align roles to revenue motions such as new business, expansion, and renewals while supporting clear coverage models and interlocking sales roles. When compensation is easy to understand, administer, and scale, sellers focus on revenue instead of deciphering pay mechanics. Simple, transparent plans build trust, retain top performers, and attract the best sales talent in the market.