TV Cannibals – Will the Economic Downturn Push them to Cut Cable?
Some interesting developments online have corresponded with our newest report, TV Cannibals – Managing the Effects of Online Video. Joost launched its new browser based portal full with full length shows (including big hits like Friends), SNL declared its intent to set up a web site, and the king of video, YouTube, added full length shows from CBS.
Our research in the TV Cannibals report is showing a double digit percentage figure for those saying they watch LESS TV as a result "of the increase in the number of free full-length TV shows available online." The WSJ just profiled several users who said they who were cutting their cable subscriptions in favor of Internet Video.
Will the economic conditions be the catalyst to push many more of the customers over the edge in cutting cable? Let us know what you think of the report and what you are seeing out there.