Brian Hopkins

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

Forrester’s 2021 Top Trends And Technologies Point Toward Trust Ecosystems

Brian Hopkins October 20, 2021
This year's top trends and technologies report points out that firms that master trust and ecosystem-based business models will dominate the decade. Find out more in this blog post.
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Blog

How To Master Emerging Technologies In The 2020s

Brian Hopkins June 15, 2021
Will current tech trends recreate the patterns of the 2010s? VP, Principal Analyst Brian Hopkins makes a call and unveils Forrester’s new "recipe" model for analyzing emerging technology.
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Blog

IBM Spins Off Its Managed Infrastructure Services Business

Bill Martorelli October 13, 2020
On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs for an unspecified amount of IBM’s workforce amid the COVID-19 crisis and following several years of revenue decline. It appears this latest move […]
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Blog

Preparing For The Future: The 2020s Will Demand More From Your Tech

Brian Hopkins September 22, 2020
The 2020s announced their arrival with a bang this year. Find out what IT leaders can do to better align their tech stack to the coming wave of risks and changes.
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Blog

The Disruptive And Problem-Solving Potential Of Emerging Technologies In CPG, Healthcare, And Retail

Brian Hopkins September 22, 2020
Emerging technology is always changing, so we wanted to understand the impact on different industries. In this audio series, we speak with our analyst colleagues Jeff Becker, George Lawrie, and Arielle Trzcinski to explore how emerging technologies are changing (and will in the future), even solving some of the most important and complex issues in four key sectors: consumer packaged goods (CPG), healthcare providers, healthcare insurers, and retail. In a world where […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins August 10, 2020
Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But two recent moves broaden the aperture to include mobile environments, too. First, Apple announced iOS 14, which will prompt users on whether they want to let an app track them or “ask app not to track.” If a user picks the latter, the app can’t […]
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Blog

Think Adaptive For The 2020s

Brian Hopkins May 11, 2020
In 2020 successful businesses will focus on proactively adapting and shape-shifting as events unfold. Forrester's adaptive strategy provides a framework for short-term and long-term success.
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Blog

The Future Of Technology And Innovation 2020

Brian Hopkins April 6, 2020
The pandemic has set a new standard for the pace of change. In the past, we have euphemized “overnight disruption” to mean a few months to a few years for changes to unfold, which seemed fast. We live in a new world, where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with. This week, I am excited to announce […]
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Blog

Fast Failure Is Not Dead

Patrick Carroll March 16, 2020
The idea of fast failure is not a new or shocking revelation. Going back to the early 2000s, post dot-com bubble, the concept of fast failure was originally introduced as a methodology for businesses to rapidly innovate, iterate, and define the viability of an emerging product/service. Facebook even had its own adaption of the methodology […]
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Blog

The Power Of Technology-Driven Innovation

Patrick Carroll February 13, 2020
According to Forrester data, firms pursuing technology-driven innovation (TDI) grow 3–4 times faster than industry averages. Learn what these organizations are doing and how it can apply to your own organization.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 16, 2019
Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 9, 2019
Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.
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Blog

Predictions 2020: Uncertainty Equals Opportunity For The CIO

Brian Hopkins October 28, 2019
In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.
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Blog

Google Claims Quantum Supremacy, IBM Says “Nope” — Unpacking What’s Important

Brian Hopkins October 25, 2019
Find out what's really happening between Google, IBM and other players in the Quantum Computing market.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 15, 2019
The California Attorney General just Published CCPA rules, and they're clear as mud.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 16, 2019
Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski July 22, 2019
What We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news. It turns out the app developer is based in Russia, meaning that 150 million people’s facial data is now, for all intents and purposes, readily accessible to the […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 15, 2019
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 8, 2019
Facebook Has Brought Us To A Tipping Point Facebook is appointing what its leader calls a “supreme court” for resolving issues in content censorship. This oversight board will be appointed by Facebook; therefore, it is fraught with conflict of interest from the get-go. Consider that Facebook already has a bigger daily impact on the lives […]
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Blog

Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Brian Hopkins July 1, 2019
What lessons can we learn from Facebook's scandals? Seven Forrester analysts weigh in.
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