[Posted by Neil Strother]

Now that both Kraft and Betty Crocker offer iPhone applications through Apple’s App Store, many traditional consumer brands have to be wondering if they should do likewise. It’s not a trivial question.

I’m working on a new report that tackles this issue. There is plenty of upside, especially if your app connects with the iPhone crowd and you don’t encounter hiccups. If your brand is considering such a move, I’d like to hear from you and find out some of the challenges you’ve encountered so far. Or if your brand has already deployed a mobile iPhone app (or an Android one) and can offer a case study, let me know. Send an email to nstrother@forrester.com and help me chew on the topic.