Later today, I'm doing a teleconference on how product teams can use social media to make smarter product decisions. The presentation is based on a three-part series I'll soon be publishing on this topic. Click here for details.
I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling creative and how to improve TV advertising’s planning, buying, and measurement processes. I’m rarely asked, however, about the people that improve media’s results. The human […]