[Posted by Laura Ramos]
Through LinkedIn and Twitter, the folks at Business.com found me and invited me to interview with Ben Hanna, VP of Marketing, on the B2B Online Marketing Blog. Ben wanted to get the "big picture" perspective on the B2B social media opportunity and found Forrester's groundbreaking study, that I authored with G. Oliver Young, of how business technology buyers use social media.
He thought it was a wake-up call for B2B marketers, and asked me to
share perspectives that any marketer looking to better understand B2B
social media would value.
A copy of the interview is up on B2B Marketing POSTs – I encourage you to give it a read.