Infographic: NY Times Uses Historic Data To Predict How The Recession Will Evolve

Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]

Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.