In October, I'm doing a workshop in the Foster City office about social media for product teams. How can social media fill in the gaps left by traditional requirements? Which social media outlets should you use to answer particular questions? What skills and investments are required? What's the tangible business benefit?
A big part of the workshop is hands-on experience with the questions your team faces. Bring an example of a burning question that the product team needs to answer (e.g., What's the impact of dropping this feature? Is our product a good fit for similar business problems in other markets?), and we'll explore how to use social media to find substantive, useful answers quickly.
For more details, click here. Also, in a couple of weeks, colleague Laura Ramos is doing a workshop, "Making B2B Marketing Work," that chock full of useful content.
[Cross-posted at The Heretech.]