The Heretech, episode 21: Steven Haines on PM as a profession

RPA companies have embraced generative AI (genAI) technology to keep pace with competition from OpenAI, Google, countless startups and incumbent portfolio vendors. They have demonstrated how it can build bots and create document extraction models, arrange complex business travel, and provide guidance in health care. Yet, many Forrester clients are skeptical that RPA companies can […]

B2B organizations should build go-to-market playbooks with just one purpose in mind: to deliver a superior and integrated buyer experience. Unfortunately, there’s no one-size-fits-all playbook design because every organization is unique. Common Challenges Our research shows B2B portfolio marketing teams responsible for go-to-market strategy face the following challenges: Functional teams tend to act in isolation, […]