(by Emily Riley)
I've been working a lot recently on what measurement means to the Interactive Marketer. In the midst of my Wave on attribution and as a result of a few surveys we've done recently, I've got a lot of amazing information swirling around me – insights on what works today and what will be possible tomorrow. I put some of that information into a presentation I'm giving tomorrow, and it's free to sign up. If you are interested in hearing more about what current and future measurent looks like, please join me on Thursday the 17th (as in tomorrow!) at 11 am EST (4pm GMT) for a Live Webinar ‘Measure ROI and Justify your Marketing Budget’.
Click here to register: http://www.forrester.com/Marketing/Campaign2/1,6538,2506,00.html