Thinking About Hiring A Virtual Chat Agent?
By After a wave of pretty abysmal attempts in the early part of this decade, virtual chat agents pretty much disappeared from the scene. However, the past couple of years has seen a new wave of implementations of this customer-facing technology with some large-company implementations, including “Frank” on the Verizon website (Ask Verizon); “Louise” at eBay France (Votre conseillère virtuelle); and “Anna” at Ikea (Have a Question?). Virtual chat sits in the interaction spectrum between search and live customer service agents and combines natural language processing, conversational interactions, and an (optional) animated persona.
Over the past few weeks, I’ve spoken to three different vendors in this marketplace — all of whom have seen an uptick in the their business over the past 12 months. The common themes expressed by all three — the ability to engage customers with a more conversational tone where questions are answered, rather than search results based on keywords presented; and common results of better sales and higher service call avoidance, indicate that virtual agents may make a good corporate “hire” in the right circumstances. Rough estimates of costs — about $0.25 per successful resolution of the customer problem.
We’re planning to write more about this solution space in the coming months. Anyone care to share any experiences with either any of the virtual agent vendors or with any of the virtual agents you might have met? Contact me at cgliedman@forrester.com