Has UK Online Ad Spend Overtaken TV?
The latest research from the IAB, suggesting that the UK
Forrester’s latest consumer data – still warm and not yet published – confirms the continued rise in popularity of online content, especially video, across Europe.
What are the answers, and how will the market evolve? Is ad-supported the only realistic model for monetizing online video? Are micropayments for video content, as mooted by execs from ITV and Fremantle Media, really an option? And how will Project Canvas change the
We’ll be addressing these big questions in our upcoming research, and with our clients. But in the meantime I’ll be moderating a panel at the upcoming AOP Digital Summit on October 7th, where we’ll try and tackle at least some of these hot topics. If you’re attending the event, do seek me out. It should be fun.