[Posted by Laura Ramos]
Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among
executives if marketers fixate too much on numbers and not enough on
creating community involvement among these highly-engaged customers.
Are you interested in new ways to increase the value of customer
programs in the eyes of your buyers and improve the status of these
important programs with your management team? If so, I’d welcome you to
participate in a new study (which closes this Friday!!)
The survey should take you between 10 and 20 minutes to complete,
depending how many activities you participate in for your firm. In
total there are 65 questions, but you may not need to answer all of
them. We will keep all responses confidential and report results in the
But remember: the survey CLOSES THIS FRIDAY, October 2, 2009.
So take a few minutes today to participate! Or forward the link to someone you know who holds responsibility for one of these areas.
For more information about what we are doing with the information, please see my post at B2B Marketing POSTs.