Are big companies in big cities different in emerging markets?
[Posted by Jennifer Bélissent]
In a recent discussion with execs at Intel about how to position netbooks into emerging market, someone raised the question about how different technology buyers in metro areas in emerging markets are from those in mature markets. Are tech buyers in the Tier 1 cities in China — Shanghai, for example — any different from those in New York, London, or Paris? I was reminded of this discussion when reading one of Mark Beckford’s Disruptive Leadership blog entries, “10 Things You Must Do To Win in Emerging Markets”.
Mark looks at Shanghai and says that it is more like New York and Paris than like rural parts of China. In my new blog entry at B2B Beyond Borders, I examine this claim and the how different economic drivers influence purchases in different markets and regions. I encourage you to give it a read.