I'm pleased to announce the launch of a new web page on Forrester.com that is devoted to a key theme for the Consumer Product Strategy role: the Convenience Quotient (CQ). Regular readers of this blog and of Forrester's CPS research will be familiar with CQ. Now there is a single web resource for everything related to CQ: the methodology, why it's important, how it can be useful, what the standard deliverables are for a CQ project, and some of the possible add-ons to a CQ project. It's also the most convenient (!) place to access all of our CQ reports, which provide a transparent look at the development of CQ scorecards for various services, products, channels and markets.
For the uninitiated, I invite you to click on the link above and explore the CQ consulting offering and our published reports.
Intrigued by what you've read? Contact your AM or firstname.lastname@example.org and set up an Inquiry to talk it through.